The 11,000-plus members of the Oklahoma Association of REALTORS® (OAR) rely on us to provide them services critical to their success as real estate professionals. Among the resources they take advantage of are: Opening Doors magazine, The Threshold e-Newsletter, governmental lobbying, monthly REALTOR® Institutes, the annual Education Conference & Trade Show and OAR online at www.OklahomaRealtors.com.

OAR does not and will not knowingly accept any advertisement that may be misleading, deceptive, fraudulent, unlawful or is in bad taste. Additionally, OAR does not discriminate with respect to race, color, religion, sex, handicap, national origin, familial status or age and will not accept advertising that in any way indicates such discrimination by an advertiser.

GENERAL GUIDELINES

1. The Association reserves the right to reject any advertisement in accordance with the policies of the Oklahoma Association of REALTORS® and the National Association of REALTORS®.

2. The Association will not accept advertising that is in conflict with the principles and high educational standards set by the Oklahoma Association of REALTORS®, the National Association of REALTORS® and its affiliated Institutes, Societies and Councils.

3. The publication of any advertisement of a product, service, education idea or the like is not in any way to be construed as the approval, guarantee, or endorsement of the Oklahoma Association of REALTORS® of such product, service or idea, and the publisher reserves the right to affirm such fact in the publication.

4. Publisher reserves the right to reject any advertisement for any reason that the publisher determines to be good and sufficient cause.

5. At the request of the publisher, the advertiser will warrant to the publisher that no material used in any advertisement is defamatory, libelous, obscene, an invasion of privacy or obtained in violation of the proprietary rights of any person, and advertiser will indemnify the publisher against any claims based on a breach of such warranty.

6. At the request of the publisher, the advertiser will submit, prior to acceptance, adequate substantiation of advertising claims or product.

7. Use of the REALTOR® membership marks or any trademarks of the Oklahoma Association of REALTORS® or any of the National Association of REALTORS®' affiliate Institutes, Societies or Councils is subject to the approval of the Oklahoma Association of REALTORS®. Publisher reserves the right to correct any advertising copy to conform to such guidelines or reject any copy which cannot be brought into compliance.

8. The Association strives to maintain a proportional balance between advertisements and editorial content, and therefore the publisher may reject or postpone any advertisement in order to accomplish this balance.

9. In all advertisements, the advertiser and the product or service should be clearly identifiable.

10. The word "advertisement" may be required on any advertisement that is designed in a manner that allows confusion between the advertisement and the editorial content of the Opening Doors magazine.

11. The Association will not accept or publish any advertisements which it deems to be a political advertisement.

12. Advertisements that violate, or assist in violating, any real estate license law or other governmental regulations or statutes are ineligible.

13. In order to maintain a high standard of advertising, the Association will not accept advertising which features handwritten or typewritten copy without prior approval of the publisher. All typesetting and color charges are passed on to the advertiser. Minor changes that take less than 30 minutes for publisher to correct are done at no additional charge. Changes taking 30 minutes or longer will incur a fee of $30 per hour, prorated to the half-hour.

14. The Association will not provide free or reduced-rate advertising space in exchange for editorial material.

15. The Association will not accept advertisements from organizations in competition with the Oklahoma Association of REALTORS® of any of its affiliate or constituent organizations.

2008 Advertising Rates

Editorial Calendar

Request hard copies of Opening Doors

"THE ADVERTISING CODE OF AMERICAN BUSINESS"

1. Trust . . . Advertising shall tell the truth, and shall reveal significant facts, the concealment of which would mislead the public.

2. Responsibility . . . Advertising agencies and advertisers shall be willing to provide substantiation of claims made.

3. Taste and Decency . . . Advertising shall be free of statements, illustrations or implications which are offensive to good taste or public decency.

4. Disparagement . . . Advertising shall offer merchandise or service on its merits and refrain from attacking competitors unfairly or disparaging their products, services or methods of doing business.

5. Bait Advertising . . . Advertising shall offer only merchandise or services which are readily available for purchase at the advertised price.

6. Guarantees and Warranties . . . Advertising of guarantees and warranties shall be explicit. Advertising of any guarantee or warranty shall clearly and conspicuously disclose its nature and extent, the manner in which the guarantor or warrantor will perform and the identity of the guarantor or warrantor.

7. Price Claims . . . Advertising shall avoid price or savings claims which are false or misleading, or which do not offer provable bargains or savings.

8. Unprovable Claims . . . Advertising shall avoid the use of exaggerated or unprovable claims.

9. Testimonials . . . Advertising containing testimonials shall be limited to those of competent witnesses who are reflecting a real and honest choice.

"The Advertising Code of American Business has been developed by the American Advertising Federation and the Association of Better Business Bureaus International.  It has been endorsed by the International Newspaper Advertising and Marketing Executives, the Association of Newspaper Classified Advertising Managers, the National Newspaper Association, the Magazine Publishers Association, the American Association of Advertising Agencies, the National Association of Broadcasters and a large number of other national trade groups."