Matthew Ferrara

For two decades, Matthew Ferrara has been a driving force for evolution in the real estate industry. His mission has been to revolutionize the business of real estate by empowering brokers to create mission-focused, consumer-centric companies that astound consumers and successful agent careers. Matthew’s philosophy is simple: brokers and agents need to forget about the past, learn what makes the present marketplace work and follow the consumer directly into a successful future. Matthew’s company pioneered an approach to business development that leverages their unique system of maximizing company strengths and market opportunities, while marginalizing weaknesses and outsmarting competitive threats. Combining leadership training, management coaching and modern sales and technology skills, Matthew Ferrara & Company is rewriting the book on how real estate is done today - and in the future.

Matthew’s career has influenced many sectors of the real estate industry. As a teacher, he has delivered more than 2000 seminars internationally. As an author, his syndicated columns are published in dozens of blogs, magazines, newspapers and newsletters every week. As a market philosopher, he has shaped the strategies of some of America’s most successful brokerages. He has earned the respect of his peers, having been recognized with the Educator of the Year and the Best Training Company Awards. As a leader in the “industrial revolution” of the real estate industry, Matthew has been both gadfly and inspiration to the top CEOs and innovative brokers in the business - creating change worldwide, one leader at a time.



 

Thursday, September 24
1:45 – 5:00 p.m.
Real Estate, the Next Generation
3 Elective CE hours

Strip away all of your old clichés and assumptions about how real estate should be done and prepare yourself to implement an "industrial revolution." You've got to plan to compete in a consumer-centric, tech-savvy and quality-centric world. We start by examining the modern buyer and sellers and asking, "What do they want and how do they want it?" Once you identify that the future consumer isn't anything like the past consumer, you'll start designing revolutionary approaches that combine new sales techniques, modern relationship management and technology to create dynamically different models of real estate success. This course is a hard-hitting, fact-filled program that uses humor to confront your reality in a way you can learn from without any sales pitch or agenda.

Friday, September 25
8:30 a.m. – Noon
Marketing with Social Networking ... and Still Staying Compliant
(Formerly 7 Secrets of Social Networking. Name change per OREC request)
3 Elective CE hours

According to the latest research, 64 percent of buyers use social networking sites every day, but only 11 percent of REALTORS® do. Take advantage of the next great growth platform for business online by unlocking the Secrets of Social Networking in real estate.

Discover how the current real estate customer already uses social networking sites more than search engines to explore real estate and how today's innovative brokerages are leveraging the "sphere of influence" marketing opportunities to generate referrals, new customers and perhaps best of all - Customers for Life!